Black Friday Gives Retailers Reason to Believe Season Won't Be So Bleak
November 29th, 2008
Nearly $11 billion was spent in the 72-hour period and this is giving many retailers reason to believe that despite the growing fears about economic uncertainty, consumers aren't letting the bad news of the economy affect their holiday spending.
Record discounts are the cause of the surprising sales numbers. Retailers across the nation have slashed prices and have launched sophisticated marketing campaigns to promote their discounts.
It seems to be working.
Many are hoping that Black Friday this year was an indicator of what retailers can expect for the remainder of this season. However, many experts still believe this season will utlimately be seen as the worst in many years. There's still hope however, that the experts are wrong and the Thanksgiving weekend was cause enough for everyone to have a little holiday cheer.
Retailers are only asking one thing from Santa this year, and that's that their books are in the black by December 31.
